SEAGATE SUPERCOMPUTING 2024 CUSTOM GEN AI ACTIVATION
Create an AI-driven visual style that translates Seagate’s AI-powered data center innovation and global rebrand into a cohesive experiential storytelling concept for their 2024 SuperComputing activation. The goal was to humanize complex technology, express the theme of humanity integrated with limitless data, and align the look with Seagate’s updated brand colors and forward-thinking identity.
SERVICES PROVIDEDACTIVATIONSEAGATE COLLABORATION ON CONCEPT + SET LOGISTICSCUSTOM DIGITAL GUEST JOURNEY + PRODUCTIONINSTANT PROFESSIONAL PHOTOGRAPHY + DIGITAL CUSTOM GEN AI EXPERIENCE
OUTPUTS RECAP
Positioned between NVIDIA and CISCO at SuperComputing 2024, the Seagate footprint was front and center accessible to more than 10,000 industry decision-makers across the three days of the event. Our objective was to translate Seagate’s AI-powered data center narrative into an immersive, human-centered storytelling experience that supported their global brand relaunch. We developed “Gen AI Style – C,” a generative visual framework merging human portraiture with Seagate’s AI aesthetic to illustrate the connection between humanity and intelligent technology. Using a single reference image, we produced AI-generated renderings that integrated Seagate’s brand palette, data-flow motifs, and dynamic lighting directly into each composition, establishing a unified visual language that conveyed innovation through emotional resonance.
The activation served as a transformative brand moment. It elevated executive sentiment toward Seagate, reinforced its leadership in AI-driven storage innovation, and demonstrated how data and human creativity can coexist seamlessly. As a measurable result, the activation generated over 800 qualified leads for follow-up by the Seagate team, validating both the creative and strategic impact of the experience.
APPROACH + OUTCOME