For CÎROC’s football-themed pop-up during Super Bowl LVII weekend, I collaborated with our client (NVE), the NFL Union + A/V teams to execute a fully branded photo moment that captured the spirit of game day. Every element, from the photo moment photo booth and its branded elements (vinyl wrap, sharing station sleeves) to lighting, reflected CÎROC’s signature color palette, and spirit with a mix of luxury, great sportsmanship and celebration. When the NFL’s Wi-Fi was unavailable, our team adapted seamlessly, deploying a mobile hotspots to ensure instant guest photo delivery. The result was a smooth, high-energy activation that engaged guests in real time, amplified brand visibility across social channels, and stood out as one of the weekend’s most dynamic experiences.