Partnering with longtime LA Photo Party client, NVE Experiential Agency, I led event sales, creative consultation, and onsite production for Crown Royal’s “Photo Moment #1” activation during Super Bowl LVII weekend, a VIP purple-carpet experience honoring veterans and hospitality workers.

APPROACH + OUTCOME

Guests arrived on a purple carpet step-and-repeat, set against a custom-built 8’×8’ branded wall. There, I captured their grand entrance and instantly delivered photos through QR-coded credentials printed on the back of their badges. Each image was shared digitally with participants through personalized emails and full gallery access, creating a seamless bridge between the live experience and a lasting digital memory. I was honored to share a green room with Dave Grohl that night. Overall, I oversaw professional instant photography, production logistics, QR code data integration, and team management throughout the activation, helping bring to life a one-night-only celebration of service, community, and gratitude.