Computer screen displaying a presentation slide titled 'Photo Moment #1' with instructions for a photo opportunity event at the Royal Super Bowl, including details about veterans, VIPs, and a QR code for photos, and silhouettes of people taking pictures at the event.
NVE’s Photo Moment Render sample

CROWN ROYAL ONE NIGHT ONLY 2.10.23 AT SUPER BOWL LVII

Partnering with longtime LA Photo Party client, NVE Experiential Agency, I led event sales, creative consultation, and onsite production for Crown Royal’s “Photo Moment #1” activation during Super Bowl LVII weekend, a VIP purple-carpet experience honoring veterans and hospitality workers.

APPROACH + OUTCOME

Guests arrived on a purple carpet step-and-repeat, set against a custom-built 8’×8’ branded wall. There, I captured their grand entrance and instantly delivered photos through QR-coded credentials printed on the back of their badges. Each image was shared digitally with participants through personalized emails and full gallery access, creating a seamless bridge between the live experience and a lasting digital memory. I was honored to share a green room with Dave Grohl that night. Overall, I oversaw professional instant photography, production logistics, QR code data integration, and team management throughout the activation, helping bring to life a one-night-only celebration of service, community, and gratitude.
SERVICES PROVIDED
  • ACTIVATION
  • NVE COLLABORATION ON CONCEPT + SET LOGISTICS
  • DIGITAL GUEST JOURNEY CONCEPT + PRODUCTION
  • INSTANT PROFESSIONAL PHOTOGRAPHY
  • QR CODE ACCESS + DATA COLLECTION