LULU DESIGNS: CELESTIAL DAYDREAM COLLECTION
As Marketing Director and photographer at Lulu Designs Jewelry, a Mill Valley–based fine jewelry brand, I pitched, produced, and photographed the Celestial Daydream lookbook — a shoppable digital catalog celebrating Lulu’s handcrafted, celestial-inspired pieces. From concept to delivery, I partnered closely with the owner and creative director to ensure every image and layout reflected the brand’s artisanal spirit and modern femininity.SERVICES PROVIDEDLOCATION SCOUTINGBRAND CONCEPTPRODUCTIONPHOTOGRAPHYONGOING BRAND CONTENT LIBRARY GROWTHEDITORIAL CALENDARWEBSITE UPDATEEMAIL PROGRAM
I led the creative direction and visual narrative of the Celestial Daydream lookbook, integrating editorial storytelling with shoppable product features to evoke lightness, movement, and texture — translating Lulu Designs Jewelry’s organic forms into a cohesive visual story. The resulting imagery became a cornerstone of the brand’s marketing ecosystem, repurposed across its trade show booth, social media channels, email campaigns, and printed brochures, while product-only images captured by another team member complemented the lifestyle visuals to ensure continuity across all platforms.APPROACH + OUTCOME
