LULU DESIGNS: CELESTIAL DAYDREAM COLLECTION
As Marketing Director and photographer at Lulu Designs Jewelry, a Mill Valley–based fine jewelry brand, I pitched, produced, and photographed the Celestial Daydream lookbook — a shoppable digital catalog celebrating Lulu’s handcrafted, celestial-inspired pieces. From concept to delivery, I partnered closely with the owner and creative director to ensure every image and layout reflected the brand’s artisanal spirit and modern femininity.APPROACH + OUTCOME
SERVICES PROVIDEDLOCATION SCOUTINGBRAND CONCEPTPRODUCTIONPHOTOGRAPHYONGOING BRAND CONTENT LIBRARY
I led the creative direction and visual narrative of the Celestial Daydream lookbook, integrating editorial storytelling with shoppable product features to evoke lightness, movement, and texture — translating Lulu Designs Jewelry’s organic forms into a cohesive visual story. The resulting imagery became a cornerstone of the brand’s marketing ecosystem, repurposed across its trade show booth, social media channels, email campaigns, and printed brochures, while product-only images captured by another team member complemented the lifestyle visuals to ensure continuity across all platforms.
